URL Builder

Step 1: Enter the URL

e.g. http://www.example.com/landing-page.html

Step 2: Enter the campaign info

(referrer: baidu, citysearch, newsletter)

(marketing medium: cpc, banner, email)

(identify the paid keywords)

(use to differentiate ads)

(product, promo code, or slogan)

Copy and paste this URL to track your campaigns.

More information and examples for each parameter

Campaign Source (utm_source)

Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google

Campaign Medium (utm_medium)

Required. Use utm_medium to identify a medium such as email or cost-per- click. Example: utm_medium=cpc

Campaign Term (utm_term)

Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes

Campaign Content (utm_content)

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

equired. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale