Tmall for China? Yahoo Shopping for Japan? Perhaps a multi-language shopping cart, integrated into a 3rd Party CMS. The argument for e-commerce is obvious, but the strategy gets more complex the wider your reach.


WPIC is at the forefront of the e-commerce boom transforming China’s economy. Finding the right formula of technology, advertising, and logistics demands careful planning of a nimble strategy. The rewards of building online distribution, however, eclipse those of traditional brick and mortar models.


By starting with your key China online demographic, and working back to your goals and resources, we will determine an ideal Ecommerce marketing mix. Whether that involves a payment gateway on your site, a managed Tmall store, or retail through other big Chinese shopping platforms, WPIC has proven experience in taking you every step of the way, from registration and compliance to customer service rep training.





Color solutions provider had several non-integrated Chinese online channels, resulting in channel “noise”, weak brand integrity, and revenues far below targets.



  1. Onboard for mapping of client’s entire sales/marketing ecosystem
  2. Co-conceived strategy determined – Phase I: verified Tmall store; Phase II: new China site with Tmall store as payment gateway
  3. Plan & execute simultaneous Tmall application and store design
  4. Conceive and implement affiliate strategy to get buy-in from distributors with Tmall/Taobao presence
  5. Design and execute intra & extra-Tmall ad campaign



Average daily online revenues rise 2500% across China e-commerce platforms within 3 months, with branded Tmall store driving 80% of these revenues sustainably.


Cross Border eCommerce for China?

Despite our successes driving brand and significant revnue via in-China ecommerce solutions, from stand alone sites to Tmall stores, WPIC is always cognizant of the deep resources necessary for such an approach, often a deal-breaker for the SME. Leaner approaches are typically much less viable for healthy returns. Howeer, Alipay's new product ePass heralds a new approach, still embryonic, that will with time make cross-border ecommerce much more feasible for western companies who would like to tap the wprld's biggest online market without establishing in mainland China. Alipay, a soon to be spun off division of Alibaba, has more than 50% of China's online payment market. With ePass, a western online vendor can install Alipay on his western site, get remunerated for RMB purchases in western currency, let Alibaba's logistics network handle fulfillment, and advertise through a segment of Alibaba's massive advertising ecosystem. JD and Amazon are developing their own cross border products in response, as the market in China was over $30 billion in 2013, and growing fast. Web Presence In China is leading the way in developing solutions that overcome the tolerances of a cross-border China ecommerce approach, from load-time to return issues. 

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Evolving Cross Border Opportunities

Yes, China's biggest platforms are implementing cross border solutions, but this is not their wheelhouse, and the learning curve remains steep for western companies in terms of advertising and fulfillment. At the same time, more established Chinese cross border platforms deal almost exclusively in global brands already recognized and much demanded in China, in order to drive revenue and shorten the path to profitability. 

However, today's Chinese consumer demands an ever broader range of goods from overseas, not just iconic brands and baby formula. To capitalize on this trend, new platforms are springing up, platforms with a comprehensive, if still far from seamless approach to helping non-global companies get their goods to online Chinese consumers via cross border ecommerce.

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